How do you know if your witness is credible? Is your evidence compelling—or confusing? And will a jury really care about those bright orange socks?
In this episode of the Emerging Litigation Podcast, trial attorney and focus group consultant Elizabeth Larrick joins me to explain how remote focus groups are changing the way lawyers prepare for trial. Elizabeth shares what she’s learned from conducting over 1,000 Zoom focus groups—insights on testing case narratives, assessing witness credibility, refining trial strategy, and even improving jury selection.
You’ll hear how quick, targeted virtual sessions help identify blind spots, shape more persuasive stories, and prevent courtroom surprises—while also giving lawyers valuable practice engaging with real people before trial.
Plus: What happens when jurors prefer the disheveled guy over the polished one? Why you should probably rethink those flashy shoes? And why, sometimes, less (facial expression) is more.
Thanks to Elizabeth for sharing her expertise—and her sharp eye for socks.
Elizabeth Larrick is a litigation consultant, trial lawyer, and founder of the Larrick Law Firm in Austin, Texas. A former fellow at the Keenan Law Firm and longtime Co‑Dean of Witness Preparation at the Keenan Trial Institute, she has worked on high‑stakes cases nationwide. With more than 1,000 focus groups conducted, Elizabeth helps attorneys strengthen case strategy, witness preparation, and trial presentations.
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Tom Hagy
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Host of the Emerging Litigation Podcast
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